Designer Costume Jewelry
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| Designer Costume Jewelry |
In the 1960s, Vendome became the byword for elegance and style in . Created by one of America's leading Designer Costume jewelry manufacturers, Coro, the brand brought the essence of Parisian chic to a rich and aspirational US market.
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| Designer Costume Jewelry |
Coro first used the Vendome
mark on its charm bracelets, faux pearls necklaces, and other premium range
jewelry items in 1944. By 1953, a complete Vendome line was established which w
as designed to replace Corocraft, Coro's most expensive line.
At this time, Vendome began to operate as a separate, semi-independent subsidiary company. Named for place Vendome, a Parisian square known for its fashion houses, the line was marketed at the wealthy American elite seeking to emulate the panache of post-war Paris.
At this time, Vendome began to operate as a separate, semi-independent subsidiary company. Named for place Vendome, a Parisian square known for its fashion houses, the line was marketed at the wealthy American elite seeking to emulate the panache of post-war Paris.
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| Designer Costume Jewelry |
In keeping with its premium image, Vendomc used the best-
quality rhinestones and highly faceted crystal beads, imported from Austria and
Czechoslovakia. Lucite came in colorless and colorcd forms.
Designer Costume Jewelry, faux pearls and enameling were of the finest quality. These components were hand-soldered to carefully wrought bases of silver- or gold-plated metals or gold-toned metal. Designs often had a three- dimensional quality where stones and settings overlapped, creating an expensive, well-crafted finish.
Designer Costume Jewelry, faux pearls and enameling were of the finest quality. These components were hand-soldered to carefully wrought bases of silver- or gold-plated metals or gold-toned metal. Designs often had a three- dimensional quality where stones and settings overlapped, creating an expensive, well-crafted finish.
Until the 1960s, Vendome presented pieces in standard
floral or occasionally in geometric forms, and sales were low. However, the
appointment of I lelcn Marion as chief designer changed the company's fortunes
and her innovative designs and artistic integrity revitalized sales.
Notable work by Marion includes elaborate reintcrpretations of ethnic jewelry and delicate pieces with moveable parts. Most famously, she created a series of six collage-style pins based on the work of Cubist artist Georges Braque, consisting of a marine abstract, a Picasso-style face, the dove of peace, flying birds, an owl, and a pair of swimming fish.
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| Designer Costume Jewelry |
Notable work by Marion includes elaborate reintcrpretations of ethnic jewelry and delicate pieces with moveable parts. Most famously, she created a series of six collage-style pins based on the work of Cubist artist Georges Braque, consisting of a marine abstract, a Picasso-style face, the dove of peace, flying birds, an owl, and a pair of swimming fish.
Designer Costume Jewelry
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| Designer Costume Jewelry |
The Richton International Corporation bought both Coro and
Vendome in 1957. 1'he company closed in 1979. Pieces are marked
"Vendome" and feature a copyright sign, although the company also
used a swing tag with the "V" and fleur-de-lis design.
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